Video marketing in 2021 isn’t a part of your strategy anymore.
It’s THE STRATEGY.
We mean, obviously, along with the other elements. But, you know what we mean, right? Right.
So, how exactly to go about with video marketing in 2021? Do you create a YouTube channel? Or do you invest heavily in YouTube ads? Or a big-budget production for your business?
Well, none of that and a bit of everything.
How To Begin With Video Marketing in 2021?
Before we reach for the ‘why’, let’s understand the ‘how’.
Just deciding to move ahead with the decision of having a video marketing strategy is just a start. You’ve got to plan way ahead.
At The Buzz, we consult our partners and prospective businesses on this small method, when they’ve got to inculcate videos in their marketing arsenal. This three-step process being:
- Keep on going
Doesn’t seem too complex when you look at it. But, that’s what most of the businesses fail to do out there. When you’re incorporating videos into your strategies, you need to keep on trying and testing. Failing to do that, you’re better without investing in it. (Buzz’s truth).
Suggested For You: Digital Marketing For Small Businesses: How To Begin?
5 Reasons You Need To Adopt Video Marketing in 2021.
This World Wants Video
Yup. We aren’t lying. From the Gen Z looking for the latest Instagram Reels trends to all the grandparents looking for the latest bhajans on YouTube, the video bug has bitten them all. According to this article on video marketing statistics, viewers retain 95% of a message conveyed through a video. This is way higher than the 10% retention rate when conveyed through text.
So, when we say everyone wants video these days, we certainly mean it. When you use video to convey your brand’s message, you make sure you are covering your TG in the most optimal manner possible.
Connect With Your Audience, Better.
How many times has it been, when you see a brand explaining its message in an organic, non-sales-y manner through a video, you stop scrolling just to see what they’ve got to say?
Videos tend to have that scroll-stopping element attached to them. Communicating your message through a video, in a relatable manner makes it more human and easy to connect with. Moreover, using user-generated content, and putting a face on your brand’s digital presence, makes it easier to trust and more loyal.
In the case of user-generated content or influencer content, you don’t need to have a high-budget shoot lined up. In many cases, it’s the candid mobile made videos that do the wonder and make it more relatable to the consumer.
Generate (More) Sales.
Say, you have everything ready, and now finally want to take your business out there. What should be the format? A static picture or a video?
Well, the data says- video. According to a Nielson report, videos tend to have the highest click-through rate (the people click on your ad after seeing it), out of all the available ad formats. Marketers who have incorporated videos in their marketing campaigns have experienced 34% higher conversion rates. Need we say more?
So, the next time you need to run a campaign for your upcoming launch, offer or just a friendly update, video’s the way to go for you.
Lesser Time, More Context
When was the last time you opened Instagram, and go on an endless reel watching spree? Videos are addictive. And the shorter ones even more, if you’ve got the hook right.
What we are trying to convey is, videos help you convey more in less. You don’t need a page long product description to explain your product. A use-case video might just do the job in seconds. Therefore, the point is- get the hook right, and ace the short video game.
Save Some Bucks
Making money out of your video marketing investment is one thing. However, what if we told you, you can actually save some money through a video marketing strategy in place?
Running a video ad, helps you garner more viewers for a lesser ad spend. Yes, that’s right. Since people tend to engage more with videos, they interact more with a video ad. Therefore, with the right targeting, the correct video and a structured sales strategy, you’re bound to rake in some moolah. 💸💸
So? Video Marketing in 2021: Yes or No?
Do we need to go on and on?
The thing is that 2021 is here and so is the rise of video. As marketers adopt videos in their marketing strategies, the game only gets better.
So, how do medium and small businesses cope up with this?
By being proactive.
Beginning with a video marketing strategy in 2021 is one thing, and using it strategically is different. Let’s just say you’ll get there eventually, but the goal is to get there faster.
Lights, Camera, Video. What say?
Let’s do one thing. Drop us your query pertaining to video marketing in 2021 for your business, and our team will reach out to you, understand your requirements and provide you with a solution that’s buzzworthy.
Let’s get in touch. Mail us on firstname.lastname@example.org along with your contact details, and we’ll do the rest. 🤝🤝