It was December 2020 and the hospitality industry was just trying to get back on its feet.
The resilience and the willpower of all the people employed in the hospitality industry, after surviving a devastating pandemic, inspired our team to a whole new level.
So, here’s how this 4-star resort on the Delhi-Jaipur Expressway, in the heritage town of Neemrana, organised a successful New Year’s Eve event with an unprecedented footfall and COVID safety guidelines in place.
(Oh, and how we helped them do it.)
The Brief
Curate a lead generation campaign for a Neemrana based resort, based on their New Year’s Eve Getaway offer.
The Deets
Date: 2020
Industry: Hospitality
Scope of work: Campaign Planning & Management
Buzz @ Work
We identified a set of challenges about the offering.
One thing we knew was the fact that people were bored indoors, and since times had improved, they looked to step out and have a little leisure time.
However, the resort ensured that the safety factor didn’t take a back seat at the event.
Created minimal creatives with straightforward communication.
Reached the correct audience, as per our customer profile.
Strategic ad placements on Facebook & Instagram.
The Buzz Created.
( Industry standard 0.90%)
( Way more than the industry standard)
Assets/ Creatives Used :
